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Trademark registration is a cost effective means of protecting an idea from the perspective of its brand identity. Both assertively and defensively a trademark can help you to secure your current and future markets in addition to providing the basis for licensing revenues. A mark should be registered in each country in which
you plan on doing business, in the short term and ideally in the long term. Each government office has its own prescribed fees for different aspects of the registration process. These fees can generally be found by going to the trademark office web site for each country. As an example of the types of costs involved, the total
cost to have one of our professionals prepare and file a trademark application in Canada is approximately $750 (and an additional $1,200 - $1,600 to see the mark to registration). To have the same trademark application filed into the U.S. costs about $2,200. Negotiating with each trademark office incurs further professional
fees as required, which are typically about $2,000 per country (including all necessary government fees), and is usually spread over a two year period after filing.
For example, see: http://strategis.gc.ca/sc_mrksv/cipo/tm/tm_fee-e.html
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